Dive into this curated collection, capturing my versatile endeavors at Disney—from vibrant gifs and posters to diverse content tailored for our social channels. As part of the visual development team, I reveled in the dual delight of conceptualizing with my copy partners and enjoying the autonomy to manifest my inspirations. Every piece you see carries my personal touch: designed, illustrated, animated, and finalized by me. Notably, my Minnie illustrations found a special place in Disney's book "The Art of Minnie Mouse."
At Disney, we aimed to resonate with a vast spectrum—Disney enthusiasts of all ages, Gen Z, kids, families, and more. My designs, while visually enthralling, were also meticulously crafted for various social platforms, breathing fresh life into both classic and contemporary Disney IP. I championed expansive campaigns that spanned across digital marketing, social media, OOH, and events.
My tenure was marked by collaborative excellence. Alongside cross-functional teams, we ensured seamless messaging and content optimization. A pinnacle achievement was overseeing the art direction for the Disney LOL App, where our dynamic team delivered a staggering 1000+ art assets in just two months.
Examples of the work created for the Sephora Collection instagram @SC. The goal for these projects were to create relevant and ~trendy~ social content that still fits within our Sephora Collection brand. My role was to use existing assets to create social posts, design our branded templates (mantras) and to create custom works. For custom works, I pitched, concepted, styled, shot, edited and exported all elements for the final piece. More can be seen at: https://www.instagram.com/sc/
My team had the awesome opportunity of creating the marketing campaign for the new Club Mickey Mouse. It started with three of us pitching our ideas of what the campaign should look like. My concepts focused on high energy and “millennial fun”. Once the final concept was chosen, I was tasked with creating mocks for our outdoor marketing materials and motion graphics pieces. It was amazing to create designs that were seen IRL around Los Angeles!
During my time at Disney Interactive, we started as a digital agency and shifted to a creative agency under our brilliant creative director’s leadership. Our creative successes caught the attention of outside teams at Disney and we started to be tapped to create brand identities for other departments. This was one example of how our team pitched out a Disney fitness line. These are the assets I created for the pitch. I was provided the logo and used my art styles to bring select Disney stories to life through illustration and color.
A small collection of logos I’ve made for both freelance clients and the Disney branded properties I helped develop.
Over the past decade as a designer, I've come to appreciate the importance of maintaining a strong connection with my inherent creativity. In my spare time, I engage in constructing Instagram carousels, developing personal artworks, crafting thoughtful writings, and creating NFTs to share my authentic creative essence with the world. This ongoing personal exploration not only provides a platform for self-expression but also fosters a spirit of innovation. It allows me to remain invigorated, experiment with novel concepts, and apply these fresh ideas to my professional work, thereby enriching the companies I collaborate with.
