Crafting Powerful Narratives:
My Journey with Pitch Decks
From working at the epicenter of tech innovation with Meta to empowering rising startups, my passion lies in translating complex concepts into powerful visual stories that inspire, engage, and persuade. Let's dive into this journey together.
Meta: Pioneering New Frontiers
At Meta, I had the profound opportunity to lead the art direction, design, and conceptualization for our CEO's creative squad. It wasn't just about pixels and design; it was about breaking down futuristic tech realms—like AI, robotics, optics, and AR/VR—and making them resonate with everyone, from tech gurus to everyday folks.
Working autonomously, I breathed life into raw ideas, morphing them into holistic presentations that adhered to our brand's heartbeat. Yet, the magic truly happened when I partnered with cross-functional dynamos: writers, engineers, strategists, and product managers. Together, we didn't just produce content; we orchestrated stories. And guess what? Our narrative-driven animations and edits not only looked pretty but also spiked our campaign engagement by a whopping 15%.
Most recently, I undertook the pivotal role of crafting press presentations for Meta’s flagship releases showcased before Connect for a press audience this year. I had the autonomy to lead this project, working hand-in-hand with the communications team, asset creators, and the VPs unveiling these innovative products. From sourcing all assets to meticulously editing video snippets, I ensured every element aligned with Meta's style guides, resulting in pixel-perfect and fluidly animated presentations.
More information on the Meta Presentations here.
Elevating Startups: Winning Pitches, Securing Futures
Navigating the startup terrain isn’t for the faint-hearted, especially when you’re laying your heart, soul, and business model out to woo investors. My business partner, Caitlin James, and I at Baddie Networks understand this deeply. That’s why we’ve melded our storytelling finesse with the practicalities of a pitch, aiding startups to clinch over $30 million in funding. Whether it's designing the deck or penning down the narrative, our role has always been to accentuate your brand’s brilliance, ensuring every slide is a step closer to that coveted 'yes' from investors.
No matter where the journey takes us next, one thing remains constant—my unwavering commitment to craft compelling visual tales that captivate and convert. Whether you're a tech giant, an emerging startup, or someone with a story to share, let's create some magic together.