Meta: Art Director & Senior Designer

During my tenure at Meta, I worked autonomously while collaborating with brand partners, product creators, and project managers to produce remarkable assets for presentations.

The following collection reveals a thoughtfully curated array of brand assets meticulously crafted in close collaboration with our valued brand partners. I successfully transformed intricate concepts into captivating visual narratives by aligning these assets with the presentation script and overall vision.

2023 Connect Press Briefing

Most recently, I was brought back into the Meta team to create the 2023 Connect Press Briefing Presentations for Mark’s team. I was the sole designer on these projects and worked autonomously with brand partners, including the C-suite team.

Part 1: Quest 3

In the Quest 3 project, I brought scripts created by Palwasha Khatri, the product marketing manager for Quest 3, and Travis Williams, head of third-party production at Reality Labs, to life. This involved sifting through over a thousand assets and coordinating with the Quest 3 capture team to produce visually engaging presentations. I focused on creating a rich tapestry of videos, animations, and graphic elements that adhered to Meta's guidelines and told a compelling story.

Part 2: Rayban | Meta

For Rayban, I worked directly with Li-Chen Miller, VP Product Management to create a presentation with new brand assets to bring her story to life. To tackle this, Li-Chen facilitated a direct connection with Benjamin Bethurum, Principal Product Designer at Meta Reality Labs. Together, we conceptualized and successfully executed visually stunning 3D renders. These creations not only aligned seamlessly with the script but also vividly captured the excitement surrounding the launch of Rayban's new colored frames and lenses.

Impact and Recognition

The success of these presentations was evident when the Connect Presentation Team adopted my designs as the foundation for their final output. Despite tight deadlines and the need to create and organize numerous assets, my calm approach and focus on detail ensured the timely completion of all components. This experience reaffirmed my ability to deliver under pressure while maintaining the highest standards of creativity and professionalism.

Additional Presentation Design and Materials

My expertise lies in distilling complex technology topics into clear and concise visual narratives, ensuring accessibility and comprehension for both technical and non-technical audiences. Collaborating closely with writers, engineers, strategists, and product managers within a cross-functional team, I consistently delivered breakthrough work that pushed creative boundaries, all while operating autonomously with minimal direction.

Mexa | Bombyx
Below is an example of how I worked with my team at Meta and an outside agency to concept, design and produce the creation of animations highlight the highly complex system of helical spools. The goal was to create visually stunning and exciting video assets to play behind the presenter while we walked through these technical points. The outcome was an enticing story and show, rather than a very technical presentation.

Harnessing a diverse skill set encompassing illustration, design, and animation, I made a lasting impact on Meta's presentations and internal communications. My innovative visual assets played a pivotal role in elevating the company's brand image, effectively conveying the enthusiasm surrounding our emerging technologies. As an Art Director and Senior Designer at Meta, my work showcases a keen ability to create captivating visual narratives and effectively communicate complex technology concepts with clarity and impact.